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In 2017, the private equity firm that owned Indiana Limestone referred us to another company in their portfolio, Rosboro. Again I led our team through our process to create a strategy document titled “Driving Sales Through Increased Brand Awareness to Key Audiences” or “The Rosboro Blueprint” for short.
Over the next two years, we helped Rosboro strengthen their brand awareness and supported their team with content creation and LinkedIn posting.
In 2019, Rosboro acquired Western Structures. My team worked with the marketing director at Rosboro to merge the two brands and bring the Western Structures website and collateral up to par.
“Jen and her team led our company’s rebranding effort during our transition from family ownership to private equity. Her guidance was instrumental in helping us develop a fresher, more modern marketing presence. She brought great ideas to the table and was always direct and honest in her input. When we pushed for a pivot in direction or a change in tactics, she always rose to the occasion and delivered. Jen was great to work with and has great insight to offer any company looking to improve its marketing. “
– Brian Wells, Director of Marketing and Lumber Sales, Rosboro
